So as you are probably aware, Jay-Z paired up with Bing to create this scavenger hunt for his book Decoded. People had to find pages of his book in his favorite places. So who is surprised that pages showed up at Gucci?! Gucci's Creative Director designed a jacket just for the book and its featured in the window for a few more days. I think its super cute to have the book in his signature look. And Gucci was great to play along. I don't actually know who is really playing the game, and it seems like it would have been smarter to play the game with FourSquare instead of Bing, but... whatever. Go check out the jacket!