Diddy's new label has inked a deal with Macys! Sean John's new sportswear label will be sold exclusively at Macy's. The collection will include sport shirts, tops, t-shirts, denim, vests and outerwear. This is a huge step for the label that was losing sales due to construction outside of his 5th Ave store. This is a great way for Diddy to reach a market that will spend, and also gives him the new lane to spread throughout Macy's to eventually sell home products. Diddy says he is "humbled".